Caravanning and Camping on the breakfast menu for consumers on TV next week

Channel Seven’s Sunrise will next week (January 12 – 16) be broadcasting weather from five spectacular caravan park locations around Australia. This week initially launched pre-Christmas but due to the unfortunate events in Martin Place, Sydney it was cut short that week.

This activity is specifically designed to:

• Showcase the strong relationship between holidays in Australia and the caravanning and camping lifestyle
• Provide inspiration for consumers to consider caravanning and camping for their next holiday option, we are in peak season but Australia day weekend, Easter holiday and weekend breaks are great options.
• To change public perceptions of the caravan holiday park industry.

The week long promotion will be supported online through the custom-built hub on the Yahoo7 website to launch the new industry marketing campaign – ‘Let’s Go Caravan & Camping’ – and is estimated by the Caravan Industry Association of Australia to deliver over $2.5 million worth of media value to help promote the new brand and the industry at large.

Let’s Go Caravan & Camping will replace the existing ‘Experience Caravanning and Camping’ slogan, including:

• Launch of new consumer website
• Bigger and better VIP Club program and eNewsletter
• Changing the Facebook page name
• Revamped television commercial
• New photo library and marketing collateral

Let’s Go Caravan & Camping will be heavily promoted through 2015 to generate both interest in our sector, and activity through industry businesses and state association consumer shows.

Sunrise weather presenter Edwina Bartholomew will visit five locations in four states over the week highlighting the fun places, people and activities, which a caravanning and camping holiday can provide.

This is one example of how valuable industry contributions are used to provide leveraged marketing returns for the industry as a whole.

Check out the hub here for more information on the trip, including itineraries and bonus content.

The Victorian Caravan, Camping & Touring Supershow will celebrate the move to their new home, the Melbourne Showgrounds with CIL Insurance returning as the major show sponsor in 2015.

Announcing the new sponsorship, CEO of the Caravan Industry Association Victoria, (CIA VIC), Rob Lucas, said he was delighted that CIL Insurance had returned to team up with the event to showcase the very best outdoor exhibition space in the state.

“CIL Insurance and the Caravan Industry Association Victoria can trace their relationship back over 50 years. Having CIL Insurance back on board as our major show sponsor is like welcoming an old friend back home”.

Ivan Owide, Executive Manager for CIL Distribution said he was very excited to come on board as the major sponsor for the Victorian Caravan, Camping & Touring Supershow in 2015, especially as it makes its big move to Melbourne Showgrounds.

“CIL Insurance has a long-standing and profound relationship with the Australian caravan industry having first insured caravan’s way back in 1962. With over 100,000 caravans now insured with CIL Insurance, the new partnership is a perfect fit for Australia’s biggest outdoors show”.

This announcement is fantastic news for patrons too, with CIL Travel Saver Card holders able to take advantage of 2-for-1 tickets on the Wednesday, Thursday and Monday of the Supershow.

Peter May, President of CIA VIC, said it is great to have such an established supporter of the industry sponsoring the 2015 Supershow.

“CIL Insurance has always and continues to support the caravan industry and the association. For decades they have been the choice for thousands of Australian families to insure their caravan, the source of fantastic holiday memories for many of us”.

The Victorian Caravan, Camping & Touring Supershow in 2015 takes place from the 11th to the 16th of February at Melbourne Showgrounds.

The Victorian Caravan, Camping & Touring Supershow celebrated its 60th birthday last year and what a fantastic show it was with record crowds and much to see and do.

Next year (2015) it’s moving from Caulfield Racecourse to a new home at Melbourne Showgrounds from February 11th to 16th.

CIA VIC Chief Executive Officer, Rob Lucas says the move marks the dawn of a new era for Australia’s biggest outdoors show, with even more of the latest and greatest caravans, camping gear and outdoors accessories on display than was previously possible. The new venue has 18,000 square metres more exhibiting space than the previous venue, truly making the 2015 Supershow the biggest yet.

“Melbourne Showgrounds is just a magnificent facility and we will be able to grow even further, but more than that we will be able to give the patrons coming through the gates a much better experience. There will be more technical seminars and more activities, it’s going to be something quite special”.

The additional space will also enhance the show experience for patrons with extra food outlets and rest areas, an abundance of entertainment, product demonstrations and seminars at the Supershow. There will be something to enjoy for every member of the family with fantastic prizes to be won, free show bags, fishing, the Yamaha Supertank, cooking demonstrations and much more. For the kids, Tammy the Tent and Corey the Caravan from the Caravanning Explorer’s Club will provide plenty of fun and amusement.

For all the best news on Caravan Shows, and general Caravan & Camping in Victoria, please visit: www.gomakesomememories.com.au.

For three days in November, Bendigo is jam-packed with over 200 new caravans, motorhomes, camper trailers, off-road vehicles, campervans, pop tops, tent trailers, fifth wheelers, slide-ons, 4 x 4s and much more at the RV and Camping Leisurefest.

You will find the very latest industry products from more manufacturers and exhibitors than ever before and you will get the chance to preview the latest new-season releases.

Whatever you need for touring, Leisurefest has it all!

Highlights include a great range of motorhomes plus displays from Australia’s leading RV brands. There is also a huge range of parts and accessories for caravanning, camping, 4-wheel driving and off-road touring.

Leisurefest is held annually at Bendigo Racecourse and it’s on from 9.30am to 5.00pm Friday and Saturday and 9.30am to 4.00pm Sunday, 21 – 23 November 2014.
It’s a great day out for the whole family with free kids’ activities over the weekend and plenty of food and beverages available.

To find out all there is to know about Bendigo Leisurefest head to http://www.leisurefest.com.au/